what group of people are likely to hire a personaldevelopment coach

Originally published in Baronial 2020, this post has been substantially updated to highlight emerging trends and include new resources.

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At Lumia Coaching, we talk with aspiring life coaches every calendar week, and 1 of the nearly common questions we hear is: "Once I'k trained, tin can I brand a feasible living in this industry?"

Short reply: YES.

However, success as a life motorbus requires focus, insight into your strengths, and clarity about who you lot intend to serve. If yous try to help everyone, you lot'll inevitably become lost in the crowd. Discovering your niche is one of the defining elements behind building a successful coaching practice.

Here's the thing: almost new coaches will tell you lot that certification all by itself doesn't automatically translate to a full roster of clients! Graduating from a reputable plan such as Lumia's Life Coach Preparation Program is just the start.

To succeed in the coaching manufacture, you'll want to determine the specific problems or challenges that your ideal customer wants to solve, and define how y'all are uniquely positioned to assist them encounter those goals. The most direct path to achieving this is by narrowing down to one or 2 specialties for your coaching practice.

In this article, we cover some of the almost popular coaching niches, and the skills needed to succeed within these specialties.

TRENDS TO WATCH IN 2022

Overcoming Burnout

"Consumers are enervating mental health solutions geared towards addressing specific symptoms of modern gild, as well as the divergent needs of those living through an era of collective crises." - WELLTODO, 2021 Consumer Health Trends

We know that burnout and exhaustion were already an epidemic before the COVID-nineteen pandemic. In 2019, the World Health Organization officially classified "Burn Out" as an occupational phenomenon defined every bit "a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed." (WHO) In the past two years, the need for solutions has but grown more acute.

The invitation to wellness providers and coaches is to map out and modernize a new mental wellness ecosystem that provides different routes to entry, direct access to resources, and more relatable and attainable outcomes. In your piece of work with individual clients, this will likely include supporting people through stress and fatigue, and - when ready - helping them shift out of survival mode and into a more expansive state.

Burnout and fatigue coaching skills tin can naturally weave through many of the coaching niches below, or stand lone equally a coaching specialization in itself.

Workplace Wellness

Workplace health will take middle stage in the wake of the Slap-up Resignation equally employees keep to demand off-white wages and working weather, equitable handling, workplace well-beingness, and greater balance.

The manner we work is also changing. The pandemic completely disrupted notions of how and why we piece of work, as well as when and where. A shift towards commonage consciousness, referred to as "Generation Woke" in some spheres, will keep through 2022 as consumers and workers lean into expectations for make purpose.

Millenials and Gen Z are driving consumer behavior change towards personal responsibility and responsible consumption (WELLTODO, 2020.) This modify signals that participation in social change will exist expected through and with the brands and businesses.

Coaches can enter the workplace wellness space from either the individual or corporate angle.

  • With individual clients, we can support their efforts to find pregnant and balance in their piece of work and personal lives.
  • Business coaches tin can partner with corporate and nonprofit organizations to offer wellness programs and employee coaching through company sponsored programs.

20 Growing Coaching Niches

Non sure what coaching pathway to take? Check out the following hitting list of some of the fastest growing coaching specialties as your place to outset. We encourage you lot to research industry trends (run into Lumia CEO Noelle Cordeaux's State of the Wellness Industry report for a start), only too wait to your own life experiences and expertise equally a guide toward the coaching niche where you lot'd be a natural.

For a closer look at the most current data on coaching salaries and income potential, exist sure to too cheque out our Ultimate Guide to Life Coach Salaries .

Mindset and Accountability Autobus

An accountability bus understands the value of "planning the work, then working the program". If y'all're organized, know how to rock a chore list, and are experienced in holding a team accountable to achieve exceptional results… mindset and accountability coaching could be your sweet spot. Mindset involves an understanding that our actions are influenced by emotions, which often stem from the thoughts and beliefs we hold about ourselves and the earth.

As a jitney, information technology'due south non so much well-nigh getting your client to develop the "correct" mindset, as it is discovering along with your client what perspectives and beliefs all-time fit their lifestyle, values, and goals. Whether the client's ambition is to run a marathon or launch a new business concern venture, your chore is to make certain their goals, perspective, and habits are aligned.

And so it's fourth dimension to concur them accountable (with love!) equally they take tangible activity steps toward achieving a specific objective.

Career Coach

"What should I do with my life?"

It'southward a question that comes up at several points during the course of our careers, which for most people will span an boilerplate of 35-forty years. Gone are the days of settling into an entry level role, working upwardly the ladder, and retiring from the same company after 40 years of service.

The average worker volition change jobs 12 times during the course of their career – which adds up to a lot of shifting and soul searching! And in the wave of the Swell Resignation, a lot of those changes are happening NOW.

The scope of possibility for career coaches is broad, depending upon who yous'd most like to serve.

  • Young professionals who are only entering the workforce are finding they need to carve their own path.
  • For people who aspire to work for themselves in the gig economy, at that place may non even be "a path to take".
  • Farther down the road, mid career professionals are grappling with exhaustion and the want to shift into something new, but aren't certain how to make the transition.

The list of career determination points is vast, and well-nigh people will contend with this several times in their working lives. As a career coach, you lot tin can help clients find clarity and map their next steps through positive enquiry, strengths assessments, and other techniques. The desired result for these clients is forrard momentum toward satisfying work that meets their interests, talents, values, and income goals.

Human relationship Coach

We're non just talking romantic relationships! In reality, this specialty covers the entire spectrum of human being connexion. As a relationship coach, your aim is to help clients develop healthier and more than satisfying relationships of all kinds: couples, parents and their children (youth, or adults!), between co-workers, and amongst friends.

If you're considering this niche, information technology's a worthwhile option because the hunger for more than satisfying interpersonal relationships is on the rise. People are increasingly prioritizing friends, family and community as their highest values. Relationship coaching involves collaborating with your client to identify tools and mindset shifts that will result in improving the most important connections in their lives.

An integral component of this work too requires an exploration of the client's relationship with themselves. Whether the client is processing a hard breakup, seeking a better relationship with their parent, or wants to widen their circle of close friends, a human relationship coach can walk alongside them through the process, and help them come out the other side with new skills and internal resource moving forward.

Sexuality Coaching

Sexuality coaching is a fast growing specialty, and for good reason. Throughout the pandemic, people have been spending far more time in close quarters with their partners. For many, enhancing intimacy and sexual fulfillment has taken on even greater significance. Merely sexuality coaching isn't reserved only for those in relationships! Sexuality is part of the human experience. Whether partnered or non, many of the states are seeking ways to define and explore our sexual cocky expression.

Our earth is chop-chop evolving, along with an understanding and acceptance of the total continuum of human sexuality. And with those expanding definitions, at that place's often confusion and incertitude. Sexuality continues to be a fraught topic in many cultures, rife with misunderstanding, cocky-criticism, judgement, and shame.

As a sexuality coach, yous create a safe container in which your clients can explore who they are, what they want, and how to achieve it in a healthy and satisfying style. Coaches in this field aid clients work through whatsoever challenges and inhibitions they may be experiencing in relation to sexuality - from intimacy, to sexual expression, to unnecessary anxiety. The end goal is for clients to feel at abode inside themselves, sympathize the importance of open advice with their partner(s), and feel more at ease with the vulnerability that may come with embodying and expressing their sexuality.

Leadership & Executive Coaching

Great leaders surround themselves with a winning squad, which often includes the services of an A-Level coach. The scope of leadership coaching includes helping C-Suite executives build and manage loftier performing teams, supporting mid-level managers as they transition into broader leadership roles, and guiding aggressive young professionals seeking to accelerate their career advancement.

A leadership coach serves every bit a trusted advisor, and confidential mentor for executives. This can include exploring complex direction problems or bouncing potential scenarios before rolling out tough decisions.

Executive coaches besides foster stiff self-management skills. Emotional intelligence and wise leadership comes starting time from inside. Self-aware leaders have the potential to create a profound ripple effect that benefits an entire system, and a good jitney volition help their clients make this kind of profound affect. Executive coaches are those who have "walked the talk" - generally people who themselves have served in executive level positions, and possess the experience necessary to serve as a credible mentor and peer to young man leaders.

Line drawing of 2 business women


Women's Empowerment Coach

In a civilisation that breezily tells women they can "do it all", many are now experiencing cognitive dissonance. Study after study confirms that women continue to earn less than their male counterparts, while besides shouldering more responsibilities on the home forepart. Overextended and wearied, high achieving women are increasingly turning to coaching every bit a ways to rectify this imbalance and restore inner equilibrium.

Every bit an empowerment bus, your aim is to support clients in identifying and overcoming the gap in their ain lives. What's disempowering them at work, at dwelling house, or in their own thoughts? This work often involves an exploration of internal limiting beliefs, as well as an examination of the very real power dynamics at play in the workplace.

The goal of coaching for empowerment is to help the client more than effectively navigate these internal and external landscapes. Your chore as coach is to help clients recognize their inherent strengths, and develop the mindset and toolkit to attain and sustain a sense of personal power, bureau, and joy in their lives.

Small Business Coaching

As technology allows more people to "strike out on their ain", business coaching offers valuable support to minor-scale entrepreneurs. This can range from those who are building a brick-and-mortar store to those offering personal services or running an online company.

We all know that it takes more than than having a great idea to build a successful business organisation. Many entrepreneurs become started because they possess a particular skill, merely may crave coaching equally they ramp-up into operating a new business. Small business coaches understand the departure between established operations and commencement-ups, and ideally have existent world experience running a business of their own.

As a coach to entrepreneurs, your services might include helping clients develop a business plan, financial forecasting, setting up efficient bookkeeping and other systems, crafting a clear vision and mission statement, evaluating business organisation models and outlining action plans, and considering revenue strategies to make certain their business succeeds. Business coaches also provides an accountability framework to ensure clients are maximizing their time past addressing the highest priorities get-go.

Sales Coaching

While effective sales is a necessary component for well-nigh business ventures, it remains a skill-ready that does not come naturally for many people. Proven sales techniques abound, but it can be catchy to cull the approach that best meets business needs while as well feeling most authentic to the individual salesperson. This is where sales coaching enters the flick.

Your chore equally autobus is to piece of work hand-in-hand with sales representatives, or entrepreneurs building their own practices. An effective sales passenger vehicle helps customer appraise their ain style, apply the sales techniques that feel right for them, and bring the discipline and implementation skills necessary to accomplish their goals.

As a sales omnibus, you won't have direct contact with customers, but instead piece of work with salespeople to assist them run into their sales targets. Your client'southward success in finer closing more and bigger deals is your ultimate metric of success!

Marketing Coach

Marketing is another subset of business coaching that's in very high demand. While it may feel like a close cousin to sales coaching, there's an important distinction between the two. Whereas a sales jitney helps clients hone their ability to "shut the deal", the marketing coach is focused on the deportment necessary to fill the pipeline of prospective customers to begin with.

The platonic background for this type of coaching is… you guessed it… hefty professional expertise in marketing and communications, and a track record of success. Equally a marketing coach, you'll help clients develop their brand identity and core messaging. This may include guidance for establishing a graphic await and feel, taglines, logos, and written materials. You may be called upon to sympathize both traditional and online strategies and tactics for increasing visibility and attracting new followers or clients.

This field continues to evolve quickly, and then a willingness to stay dialed into the e'er-changing social media mural is a must!

line drawing of woman flexing muscles

Wellness and Fitness Jitney

This may well be one of the original coaching niches, and certainly remains among the near pop. Nosotros know that many people set out every twenty-four hour period with stiff intentions to lose weight, or pursue a healthier lifestyle. Judging from the number of New year's day'south resolutions that are all simply abandoned by January 15th, the journey to better health is easier said than washed.

Equally a health and fettle coach, it's your job to make sure clients go along their eyes on the prize and persevere. It's important to note that a wellness coach is dissimilar from a personal trainer. What sets a wellness and fitness coach apart is that yous work with clients to manage the roadblocks that keep them from sticking with their intentions to get good for you. This often includes uncovering deeper problems around anxiety, body epitome, mindset, procrastination, and stress that may arise along the way. In fact, many personal trainers are now pursing coaching certifications as they recognize that the chief impediment to their clients' success at the gym is often more mental than physical.

A health omnibus takes a holistic approach to helping clients develop tools to meliorate their body through do, proper diet, and healthy conclusion making.

Wellness Motorbus

In that location'southward a growing emphasis across the health industry on developing integrated, holistic approaches to improving our health and well-being. With then much data available online, it can be difficult to determine which practise government, nutrient plan, and self-intendance strategies are optimal for our private situation. Wading through it all can easily turn into an overwhelming mess!

Enter the Wellness Coach. Often coaches in this niche have grooming and expertise in one or more health related fields. One popular instance is nutritionists. Many add together coaching into their practice because they know they tin can create a more meaningful bear on if they dig deeper with their clients effectually mindset and core beliefs.

Equally a health passenger vehicle, you'll exist collaborating with clients to reprogram their habits and brand healthier choices. This goes well across the traditional focus on calorie count and meal plans. The piece of work involves actually knowing your customer'due south preferences, lifestyle, and roadblocks to develop custom-fit strategies that can be maintained for the long term.

Money Mindset Passenger vehicle

The subject of money near ever runs deeper than simply what'due south in our wallet. It tin exist a difficult topic to grapple with, and people are realizing that in social club to build a life that they love, they may need to re-frame their thinking virtually coin. Like the health and wellness field, personal and business finances can easily get a maze of contradictory advice.

Equally a money mindset double-decker, your number one job is to reduce the feet and disorientation that often accompanies this topic. A skillful passenger vehicle can brand dealing with finances less stressful, and more than rewarding. So many people struggle with their relationship to money, and that energy is what keeps them stuck or stagnant. Money mindset coaches help clients develop the soft skills needed to navigate their internal world, which in turn tin can assist them brand better sense of their finances.

In one case the mental blocks are identified and cleared, information technology becomes much easier to put a realistic and achievable action plan in place to run into their financial goals. A expert money mindset double-decker understands both finances AND the man condition!

Confidence Coach

Another rapidly growing niche is in the expanse of personal development and conviction. This area of coaching is all about improving a client'due south well-being, cocky-confidence, and relationship with themselves.  In the words of Lumia self-love double-decker and trainer Pam Davis, the question hither is: "How would my life be different, if I loved myself?" This is what the coach and client piece of work in partnership to observe.

As a conviction bus, you see your clients exactly where they're at today, and aid them explore ways to attain inner harmony. The self-love practitioner's toolkit includes mindfulness techniques, strategies for identifying and working with our "inner critic", and an exploration of the customer'due south deepest hopes and desires.

Mindful self-compassion has roots in Buddhist wisdom teachings, and despite our advances not much has changed in the man center and heed over the terminal 2,500 years! Genuine self-compassion remains a key skill that many of us were never taught growing up. With each successive generation, we are invited to over again discover and learn these essential tools for inner peace and expanded joy.

Anxiety Coach

Most people experience anxiety from time to time. But for some, information technology can accept an enormous toll on quality of life. In our fast paced, "always on" culture, there are a lot of things that either cause or trigger our anxieties. To counterbalance this, anxiety coaching is now trending as a growing specialization. As an anxiety autobus, you'll exist working with clients who are at baseline mental health, but may need extra support to stay present and not let their worries derail them.

An feet coach supports their client in determining the roots of those anxieties, and helps to develop an effective and advisable arroyo. Before you think that you yourself have to be in a Land of Zen 24 hours a 24-hour interval to excel in this area, know that effective anxiety coaches need not alive stress and anxiety-gratis lives themselves. Role of what makes a coach authentic in this field is personal feel with the subject area thing.

Anxiety coaches may themselves likewise grapple with anxiety. They've been there and know what it feels similar. The difference between coach and client is that the coach has already developed the inner awareness, resources, techniques, and tools to manage their own anxiety, and has the training and experience to now help others do the same.

Spirituality Coach

For those who are looking to define and explore their purpose and values, a spirituality autobus tin exist a welcome partner in that journey. In today'southward world, many of united states are asunder from the spiritual traditions we grew up with, if we were introduced to any at all. For those who feel the inner yearning for "something more", but who haven't yet found a satisfying spiritual home, the quest for a personal connection to the divine tin can be challenging.

Spirituality coaches walk this path of discovery aslope their clients, with an open heart and mind. As jitney, you may come from a particular tradition or belief system that your clients would similar a mentor to help them explore. Spirituality coaches may besides be healers and medicine men and women from particular traditions and lineages.

line drawing of man pointing at whiteboard

Manifestation and Abundance Double-decker

We're talking Constabulary of Allure here. Sometimes combined with spiritual healing work, manifestation coaching helps clients align their thoughts, subconscious behavior, and intentions in order to achieve their dreams.

E'er hear the maxim "Where your thoughts get, your energy flows"? That's what's happening hither - the client has dreams they want to manifest, simply they're also creating their own roadblocks, whether through a fixed mindset or unconscious limiting beliefs.

Every bit a manifestation passenger vehicle, you assist your clients effigy out what those blocks are and determine how to remove them. Some may ask: Why rent a passenger vehicle, when anyone can look up the Law of Attraction for themselves? Answer: Accountability. Information technology'southward exceedingly difficult for us to accurately pinpoint our own blind spots.

Through insightful research, a coach can help their client verbalize their desires with precision, diagnose what may be belongings them dorsum, and develop a tactical plan for removing those blockages. This work requires rigorous self-examination, and a willingness to be honest near our shadows. A autobus tin can make the process more comfortable, supportive, and efficient.

Trauma-Informed Passenger vehicle

Note: not all trauma can exist worked with through coaching, nor are all coaches qualified to address information technology. It's upward to you as a responsible coach to know when to refer a client out to therapy or some other qualified trauma-informed practitioner.

For those who want to move from surviving to thriving in the aftermath of trauma, coaching can be a valuable asset. Trauma comes in many forms. Regardless of its source, both concrete and mental forms of trauma take a similar bear on on the center, mind, and nervous system.

From those who have experienced combat, assault, automobile accidents or abusive relationships, trauma survivors have many faces. Equally a trauma-informed coach, y'all work with clients who are at baseline mental health, and support them in rebuilding their sense of agency and inner safety.

A good trauma-informed passenger vehicle is well educated in this sensitive field, and brings techniques that may include positive psychology, somatic processing, mindfulness and more than.

EFT Motorbus

EFT (Emotional Liberty Technique) is a form of energy medicine used by coaches who are professionally trained in this field. You may have also heard of this process referred to every bit the "tapping solution", or psychological acupressure. The EFT technique is used to back up a client working through various challenges such as stress, negative emotions, financial problems, anxiety, physical hurting, and many others. It involves tapping diverse points on the torso along energy meridians in a set sequence, and works by clearing energy blockages.

EFT practitioners and coaches provide a condom space for their clients to uncover cadre issues and provides the client with a unproblematic tool for relief that can be done at well-nigh whatever time, anywhere once the procedure has been learned.

ADHD Coach

It seems like every day nosotros are presented with exponentially expanding opportunities for distraction! Maintaining focus is a challenge that most of us grapple with, whether or non we are formally diagnosed with attention deficit hyperactivity disorder (ADHD). Inquiry is confirming that the homo mind is wired for lark, and nosotros are testing those limits more profoundly than whatever previous era in human history.

Coaching has become a powerful antidote for those who may struggle with "monkey mind" by helping clients larn how to stay present and disarm those ever-present distractions. This type of coaching tends to be much more directive and implementation-based than some other areas we have explored thus far. As an ADHD coach, you lot are firmly in the lead, limiting your client from steering off track. ADHD coaches help clients become calmer and prioritize so they tin get more done and brand greater progress toward edifice the life they desire.

Life Coaching

Of all the niches discussed here, you are likely to hear the term "life coach" most frequently. That's considering information technology is something of a grab-all for many of the personal development specialties we've covered. For coaches who specialize in more than than 1 area, this simple term can serve as a succinct umbrella. Information technology'south also the title many new coaches may beginning with before settling into a niche.

There are many coaching programs that focus on "life coaching". But what exactly is a life coach? Simply put, a life autobus helps a client define exactly what they want to experience, experience, or accomplish in their life that is different from where they are now. The coach then utilizes a prepare of tools and assignments to aid their client in honing the cocky-insight and skills necessary to make greater progress toward those goals.

There are many factors that inform how an individual life coach approaches this work. These include specific coaching modalities and techniques that have been caused through training and certification programs, as well equally their ain "clandestine sauce": their unique combination of professional person expertise, life experiences, and perspective.

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Source: https://www.lumiacoaching.com/blog/best-life-coaching-niches-2020

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